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According to Salimbeni the tourism on the Riviera had a setback.because of the crisis and the outdated tourist offer, This is the reason why commissioner Salimbeni came up with a plan containing 5 steps that can revive the tourism.

The plan is to be discussed with the associations and the operators and should be able to enhance the quality of hotels and to innovate the product and the way of selling it.

The 5 steps that could revive tourism are:

1. Devote more attention to children by improving or creating child-like structures, family hotel, shops, beach and restaurants.
2. Give priority to events affecting multiple audiences and increase attendance, such as dance, sport and conferences. It will also be given greater attention to the protection of cultural institutions, with the cooperation of individuals.
3. Increase quality and certification of the apartments, making them more visible on the web.
4. Strengthen the publicity of Cervia and its products on the social network. Create a brand which can highlight the quality of spas and shops.
5. Improve advertising and promotion of the coast at a national and international level.