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Friday night, in the square Perugia of Bellaria, the parade of Riviera Fashion was held. Hundreds of people came to attend the event in Bellaria.

This year, besides the Consortium stores, shops of the “Isola dei Platani” participated at the parade. The shops are: 'Lia', 'Ottica Pesaresi', 'Forti', 'Rose', 'Marie-Claude', 'Linea Mare Blu, l'Artigiano Riccione ' and ' Mitzi Saida Neri'. At the event, organized by the Riviera of Fashion Consortium/ Riviera delle Mode, the Mayor of Bellaria, Enzo Ceccarelli, Cristina Zanotti - Councillor, and the Councillor of economic activities of Rimini, Jamil Sadegholvaad also partcipated.